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Bank of Saint Lucia Revolutionizes the Mortgage Market with Enhanced HomeSuite Home Mortgage Products

Aug 6, 2024

Castries, Saint Lucia – In a groundbreaking move set to redefine the mortgage market, Bank of Saint Lucia is proud to announce the launch of its enhanced HomeSuite Home Mortgage Products. These innovative offerings are meticulously designed to cater to the unique needs of both prospective and current homeowners, ensuring a personalized and enriching journey to homeownership.

Understanding that each homeowner's journey is distinct, Bank of Saint Lucia has introduced a suite of products engineered to address a wide range of needs. The **Home Quest** mortgage product is particularly tailored for young professionals, first-time homebuyers, and those seeking to pivot their careers. By waiving commitment and legal fees and offering debt and loan consolidation options, Home Quest lays the foundation for homeownership. Additionally, an unsecured credit card up to $50,000 and a special investment portfolio further reinforce financial flexibility for these customers.

For existing homeowners looking to renovate or expand their homes, the Home Flex product offers an exceptional solution. With access to up to 80% of the home’s value and an unsecured credit card up to $75,000, customers are empowered to pursue their home improvement projects. Discounts on home improvement services also add significant value, making it easier and more cost-effective to enhance their living spaces.

Recognizing the need for seamless transitions in the mortgage process, the Home Switch product is designed for those looking to transfer their mortgage. By waiving legal and valuation fees and offering a 0.25% interest drop with EcoSmart products, Home Switch streamlines the process while providing financial benefits. An unsecured credit card up to $100,000 further supports customers in managing their finances effectively during the transition.

For those at any stage of homeownership, the comprehensive HomeSuite Home product offers unmatched benefits, including no payments for the first three months and no commitment fees. Customers also have the exciting opportunity to win a staycation with a Solar PV loan upgrade, enhancing the overall homeownership experience.

Bank of Saint Lucia’s strategic focus on personalization ensures that each product is tailored to meet the specific needs of its customers. By building strong market engagement through targeted campaigns and providing innovative solutions, the bank helps customers achieve their vision of homeownership while empowering them with the knowledge to make informed financial decisions.

“Our HomeSuite Home Mortgage Products are designed with a keen understanding of the diverse needs within the market,” said Genevieve Downes, Acting Senior Manager of Marketing and Corporate Communications. “We have segmented our approach to ensure we cater to various demographics—from young professionals to established homeowners—through four pillars: Market Engagement, Personalization, Vision Realization, and Financial Education. This allows us to connect deeply with our customers, provide tailored solutions, and support their financial journeys effectively.”

In addition to these innovative mortgage solutions, Bank of Saint Lucia has constructed exclusive partnerships with leading businesses in construction materials, design services, smart technology, and more. Our partners are True Value Hardware, Wizo Limited, Caribbean LED lighting and Brice and Company. These partnerships provide customers with discounts and access to high-quality products, further enhancing the value of the HomeSuite Home offerings.

In support of its commitment to supporting financial prosperity, Bank of Saint Lucia is also introducing EliteBuilders CAPITAL: Creating Wealth…Building a Legacy. This premium commercial mortgage product is aimed at upper-income individuals aged 40 to 65 who wish to expand their homes or invest in rental properties such as AirBnBs, villas, or condos. With a 5% interest rate, a 20-year repayment plan, favorable waivers and fee discounts, and an unsecured BOSL Visa credit card up to $100,000, EliteBuilders CAPITAL provides unparalleled financial support and opportunities for leveraging assets for both short and long-term passive income.

“These new offerings signify a pivotal strategic move for Bank of Saint Lucia,” said Medford Francis, Deputy Managing Director, Lending & Investments. “By aligning our products with the evolving needs of the market, we are enhancing our competitive edge as well as reinforcing our commitment to sustainable growth and financial inclusion. EliteBuilders CAPITAL, in particular, exemplifies our strategy to support our clients in building wealth and creating lasting legacies, while the HomeSuite Home products reflect our dedication to making homeownership attainable and beneficial for a wide range of customers.”

In the coming months, Bank of Saint Lucia will launch dynamic promotions designed to create buzz and drive engagement with its enhanced HomeSuite Home products and EliteBuilders CAPITAL. The bank remains steadfast in its commitment to making homeownership dreams a reality and constructing pathways to financial prosperity for all.

Castries, Saint Lucia – In a groundbreaking move set to redefine the mortgage market, Bank of Saint Lucia is proud to announce the launch of its enhanced HomeSuite Home Mortgage Products. These innovative offerings are meticulously designed to cater to the unique needs of both prospective and current homeowners, ensuring a personalized and enriching journey to homeownership.

Understanding that each homeowner's journey is distinct, Bank of Saint Lucia has introduced a suite of products engineered to address a wide range of needs. The **Home Quest** mortgage product is particularly tailored for young professionals, first-time homebuyers, and those seeking to pivot their careers. By waiving commitment and legal fees and offering debt and loan consolidation options, Home Quest lays the foundation for homeownership. Additionally, an unsecured credit card up to $50,000 and a special investment portfolio further reinforce financial flexibility for these customers.

For existing homeowners looking to renovate or expand their homes, the Home Flex product offers an exceptional solution. With access to up to 80% of the home’s value and an unsecured credit card up to $75,000, customers are empowered to pursue their home improvement projects. Discounts on home improvement services also add significant value, making it easier and more cost-effective to enhance their living spaces.

Recognizing the need for seamless transitions in the mortgage process, the Home Switch product is designed for those looking to transfer their mortgage. By waiving legal and valuation fees and offering a 0.25% interest drop with EcoSmart products, Home Switch streamlines the process while providing financial benefits. An unsecured credit card up to $100,000 further supports customers in managing their finances effectively during the transition.

For those at any stage of homeownership, the comprehensive HomeSuite Home product offers unmatched benefits, including no payments for the first three months and no commitment fees. Customers also have the exciting opportunity to win a staycation with a Solar PV loan upgrade, enhancing the overall homeownership experience.

Bank of Saint Lucia’s strategic focus on personalization ensures that each product is tailored to meet the specific needs of its customers. By building strong market engagement through targeted campaigns and providing innovative solutions, the bank helps customers achieve their vision of homeownership while empowering them with the knowledge to make informed financial decisions.

“Our HomeSuite Home Mortgage Products are designed with a keen understanding of the diverse needs within the market,” said Genevieve Downes, Acting Senior Manager of Marketing and Corporate Communications. “We have segmented our approach to ensure we cater to various demographics—from young professionals to established homeowners—through four pillars: Market Engagement, Personalization, Vision Realization, and Financial Education. This allows us to connect deeply with our customers, provide tailored solutions, and support their financial journeys effectively.”

In addition to these innovative mortgage solutions, Bank of Saint Lucia has constructed exclusive partnerships with leading businesses in construction materials, design services, smart technology, and more. Our partners are True Value Hardware, Wizo Limited, Caribbean LED lighting and Brice and Company. These partnerships provide customers with discounts and access to high-quality products, further enhancing the value of the HomeSuite Home offerings.

In support of its commitment to supporting financial prosperity, Bank of Saint Lucia is also introducing EliteBuilders CAPITAL: Creating Wealth…Building a Legacy. This premium commercial mortgage product is aimed at upper-income individuals aged 40 to 65 who wish to expand their homes or invest in rental properties such as AirBnBs, villas, or condos. With a 5% interest rate, a 20-year repayment plan, favorable waivers and fee discounts, and an unsecured BOSL Visa credit card up to $100,000, EliteBuilders CAPITAL provides unparalleled financial support and opportunities for leveraging assets for both short and long-term passive income.

“These new offerings signify a pivotal strategic move for Bank of Saint Lucia,” said Medford Francis, Deputy Managing Director, Lending & Investments. “By aligning our products with the evolving needs of the market, we are enhancing our competitive edge as well as reinforcing our commitment to sustainable growth and financial inclusion. EliteBuilders CAPITAL, in particular, exemplifies our strategy to support our clients in building wealth and creating lasting legacies, while the HomeSuite Home products reflect our dedication to making homeownership attainable and beneficial for a wide range of customers.”

In the coming months, Bank of Saint Lucia will launch dynamic promotions designed to create buzz and drive engagement with its enhanced HomeSuite Home products and EliteBuilders CAPITAL. The bank remains steadfast in its commitment to making homeownership dreams a reality and constructing pathways to financial prosperity for all.

Analicia Edmunds
Corporate Communications Officer